Fairtrade Towns

Social media in Fairtrade campaigns


Social media in Fairtrade campaigns

A group to share ideas, ask questions and discuss ways to use online social media in local Fairtrade campaigns.

Members: 16
Latest Activity: Aug 2, 2012

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Comment by Tim Davies on January 21, 2011 at 14:06

We've been making good use of Twitter and Blogging in Oxford (@oxfairtrade) to connect with people beyond the usual crowd of Fairtrade supporters - and increasingly as a good way of interacting with local businesses as well. 


Ages back I also set up @askforfairtrade Twitter account (now over 500 followers) and blog - but I've not really done much with recently - so would love ideas of how that could be developed...

Comment by Adam Gardner on January 21, 2011 at 19:21

Thanks for sharing those Tim, great to see Oxford Fairtrade City building up a strong online community. It would be interesting to know how  this has affected your offline activities?


Does anyone else out there have success stories from using social media for your Fairtrade campaigning?

Comment by Sue Good on January 21, 2011 at 20:20
Nice to see you Tim, I learned a few things from that course you did for Oxfam.  I did have a Ning site for Granite City Fairtrade for some time and had around 40 members.  Unfortunately when Ning made it a premium site I changed it to a group on this site and somehow I never managed to get back the membership.  Perhaps that says people just get used to a certain address and don't willingly change, I don't know.   But I think Facebook is hard to beat - perhaps it is something that would benefit from an online course for those interested.   I know I don't use it to its full potential and there's always something more to learn about using it.   Have I just talked you into a job, Tim?  
Comment by Vivienne Kynaston on January 22, 2011 at 18:11
I've just joined the group - was convinced about the necessity of engaging with social media at an Oxfam conference in Bristol today!  Any suggestions about getting started are welcome!  Vivienne
Comment by Adam Gardner on January 24, 2011 at 13:53
Hi Vivienne, glad to hear you're keen to exploit the power of social media for campaigning! An introductory guide to using social media for local Fairtrade groups will be available within a week or two to get you thinking, but please use this group to discuss, ask and share anything too
Comment by Angela Feaviour on January 24, 2011 at 18:04
Oxfam are really geared up with new technology, they have an excellent website at www.oxfam.org.uk also online shop.  I volunteer for Oxfam and the more I find out about them the more impressed I am.  I attended an excellent conference in London in October for volunteers.  The really take the trouble to develop and inspire you.
Comment by Angela Feaviour on January 26, 2011 at 15:07
We ASKED ASK! received unexpected support!  Our local ASK is willing to display completed bunting around the outside of the building, which is really great because the ASK is at our Old Fire Station, a lovely building right in the centre of the town. So why not ASK ASK too!
Comment by Sue Good on January 26, 2011 at 15:27
Sounds great, but what's ASK?   Sounds as if it is some sort of public body.  Am I just being slow, or is it something that doesn't operate north of the border?
Comment by Angela Feaviour on January 26, 2011 at 15:47
Sorry, I thought people would know ASK is a chain of pizza/pasta restaurants, a bit like Pizza Express.
Comment by Sue Good on January 26, 2011 at 16:37
Thanks Angela for the explanation.   No, we don't have them - I think Hadrian's Wall keeps them out!  And there was me thinking it was a fancy name or possibly acronym for Tourist Information or Citizen's Advice. 

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